Lady GaGa X Polaroid= Grey Label

Polaroid and Lady Gaga Announce Grey Label 

A Collaboration Between Two of the Most Influential Icons of Our Time, Polaroid Grey Label Comes to Life With Three New Products That Showcase the Magic of the Polaroid Instant Experience 
Polaroid and its Creative Director, Lady Gaga today unveiled Polaroid Grey Label™, an original line of products co-designed with Lady Gaga. This collaboration between two cultural icons reflects Polaroid’s long standing tradition of innovation tracing back to founder Dr. Edwin Land and Lady Gaga’s mission to deliver products that enable creativity for all, celebrate artistry and make sharing instantaneous across the physical and digital. The inaugural Polaroid Grey Label line is truly expressive of Lady Gaga’s artistic vision and includes the GL10 Instant Mobile Printer, GL30 Instant Digital Camera and the GL20 Camera Glasses, a unique new look at how to turn images into a fashion statement. 

 
 
The Polaroid Grey Label Evolution 

    After being named Polaroid’s Creative Director in January 2010, Lady Gaga and Polaroid collaborated to define a direction for the line that blended the brand’s core values with Lady Gaga’s creativity. Stemming from “greige goods,” a fashion-industry term for fabric in its purest form, the Polaroid Grey Label line encompasses Polaroid’s heritage of delivering simplicity with the style, wit and sensibility of Lady Gaga. 

    Committed to bringing originality back to product design across all genres, Lady Gaga articulated that all Polaroid Grey Label products communicate three essential elements of self-expression: 

  • Creativity: All Polaroid Grey Label products are designedwith the idea that creativity and sharing go hand in hand, in both the digital and the physical world.
  • Instant Artistry: All features found in Polaroid Grey Label products celebrate, express and bring an element of artistry and originality to the act of image making.
  • Fashion: Intended to be just as much everyday fashion accessories as innovative imaging tools, all Polaroid Grey Label products feature unexpected design elements such as leather touch points, brushed metal and exposed mechanical details. “The Polaroid Grey Label line embodies the Polaroid brand, with an injection of the future-looking fashion and design mantra of Lady Gaga that simply can’t be replicated,” said Scott W. Hardy, Polaroid’s President. “It represents Polaroid innovation for the new generation, one in which there are no limitations to sharing creativity through photography, both physical and digital.”

    “The Polaroid Grey Label line embodies the Polaroid brand, with an injection of the future-looking fashion and design mantra of Lady Gaga that simply can’t be replicated,” said Scott W. Hardy, Polaroid’s President. “It represents Polaroid innovation for the new generation, one in which there are no limitations to sharing creativity through photography, both physical and digital.”

    “When people get our products in their hands or on their heads, I think we will instantly start something really big,” said Lady Gaga, Polaroid’s Creative Director. “As an artist, I have always loved the qualities of Polaroid. While designing the Polaroid Grey Label line, we took that great experience and made it contemporary with style, artistry and originality and created products people will get very passionate about and find really unique and useful.” 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s