Barneys New York announces today its Holiday 2011 campaign: GAGA’S WORKSHOP. This unique collaboration combines the vision of Lady Gaga and the renowned creative talents of artists Eli Sudbrack and Christophe Hamaide Pierson (of Assume Vivid Astro Focus), and Mugler Creative Director and Lady Gaga Fashion Director, Nicola Formichetti, to create Lady Gaga’s interpretation of the iconic Santa’s Workshop.
For the first time ever, Barneys New York will convert an entire floor of its Madison Avenue flagship for the holiday initiative. Starting in mid-November, GAGA’S WORKSHOP will be brought to life throughout the fifth floor of the Men’s Store, and will also be on display in the store’s iconic Madison Avenue windows.
Barneys New York will donate 25% of sales from all items featured in GAGA’S WORKSHOP to a charity of Lady Gaga’s choice in honor of this special program and in the spirit of the holiday season.